The story of JAYA Prosecco is above all one of passion, tradition, and a family’s heritage. The company was founded in 2017 by the young Swiss-Italian entrepreneur Tancredi Pascale. Having inherited a family vineyard site nestled in the province of Treviso, in the craggy hills of Conegliano Valdobbiadene, a UNESCO world heritage site, he intends to defend his family’s values, which have been passed down over four generations of passionate grape growers.