With the years, sparkling wine imposed itself and consumers blended the wine with various liqueurs. Sparkling wine became Prosecco. The first match between Prosecco and a liquor brand was in 1920 with the brand “Select”. Select is a Liquor from Venice created in 1920 but nowadays, it does not have the same appeal as Aperol.
The Aperol brand was also created in 1920 but it is only in the 1950s that the brand started to grow in popularity as an alternative to the usual Venetian mix of white wine and soda or Prosecco combined with Select. Aperol started to showcase the 3-2-1 recipe of Prosecco, Aperol and soda water. They have linked the Aperol to the Spritz and the Aperol to Prosecco. In 2003, Campari Group acquired Aperol, making it an international success story.
